10 Effective Video Ideas for Small Businesses in 2023

10 Effective Video Marketing Ideas for Small Businesses in 2023

High-quality marketing videos were once a luxury for large corporations, leaving small businesses struggling to compete. However, today’s landscape presents a different challenge. Video creation has become more accessible than ever, but the sheer volume of small business videos on social media makes it difficult to stand out. In 2023, it’s time for small businesses to embrace video marketing and break through the noise. In this article, we’ll explore ten accessible and effective video ideas to kickstart your brand’s growth. Plus, we’ll introduce you to InVideo for business, a platform that offers tailor-made templates and on-demand video editing to make your video creation journey smoother.

  1. Create Bite-Sized Ads to Promote Your Services:

With the human attention span shrinking, short video ads are gaining more traction than longer ones. Research backs this up, with a study by the Advertising Research Foundation showing that seven-second ads are 60% as effective as 30-second ads. Think of bite-sized ads as elevator pitches for your business – short, sweet, and to the point. Focus on a single message and avoid overloading your audience with information. For example, Krispy Kreme’s 4-second ad showcases its donuts in an enticing way. You can easily create your own bite-sized small business video ads using InVideo’s tailor-made templates.

  1. Create TikTok Videos for Your Brand:

TikTok has been a game-changer for many small businesses. During the pandemic, support for small businesses on TikTok surged, with over 75% of US consumers backing at least one. The platform’s reach is undeniable, with the hashtag #smallbusiness generating 33.8 billion views in 2021. To succeed on TikTok, consider showcasing your product to music reflecting your brand, providing quick tips with background music and graphics, showing your process with “before and after” shots, or capitalizing on trending hashtags or sounds. Don’t forget to use relevant hashtags, and you can even use InVideo templates to create polished TikTok videos.

  1. Get Active on Instagram Reels to Gain Traction:

In 2023, Instagram Reels remains a platform you can’t afford to ignore, especially since 90% of Instagram users follow at least one small business. With the emergence of Reels, Instagram’s answer to TikTok, it’s easier than ever to gain traction. Reels offer a less competitive environment compared to TikTok, and you can use this to your advantage. To create compelling Reels, keep your videos short, use trending sounds, incorporate clear text, and relevant hashtags. You can navigate the sometimes tricky Reels editor by utilizing InVideo’s thousands of available templates, saving time and effort.

  1. Talk About Your Products with Engaging Explainer Videos:

Explainer videos have stood the test of time because they effectively simplify complex ideas. Consumers prefer watching videos to learn about products and services. When creating explainer videos for your small business, keep them short and to the point, typically ranging from 30 seconds to a minute. Structure your video to demonstrate how your product or service solves a problem for your audience. Avoid overwhelming your viewers with excessive information. Additionally, use audio with clear sound and text overlays to optimize for silent viewing. InVideo templates can assist you in crafting impactful explainer videos that address pain points and solutions quickly.

  1. Highlight Your Best Features with Customer Testimonial Videos:

Customer testimonials are powerful because they build trust. When potential customers see real people recommending your product or service, it helps instill confidence. To create effective testimonial videos, aim for authenticity. Feature real customers sharing their genuine experiences. Keep testimonials succinct as shorter videos often carry more weight. Incorporate graphics and text overlays to emphasize data or your business’s unique value proposition. You can easily create impactful testimonial videos using InVideo templates.

  1. Prioritize Brand Story Videos:

In 2023, consumers gravitate towards businesses with authentic brand personas and transparent practices. Creating video content that aligns with your values is crucial. Brand videos are all about evoking emotions. Think about how your business makes customers feel – empowered, warm, hopeful, determined, or excited. Effective brand videos connect with viewers emotionally without explicitly telling them how to feel. Use InVideo’s online video editor or templates to craft engaging brand story videos. You can reflect on anecdotes, share your business’s origin story, and conclude with your mission statement.

  1. Get Customers Excited with Product Launch Videos:

The purpose of a product launch video is to create awareness and excitement about a new product or service. To generate excitement, focus on highlighting the best and most exciting features, keeping the video concise and shareable. Ensure clarity about your target demographic and the problem your product or service solves. Professionalism is key for launch videos, so incorporate high-quality visuals and music to set the right mood. InVideo’s templates can help you create captivating product launch videos on a budget.

  1. Build Excitement with Event Promo Videos:

In-person events are making a comeback in some parts of the world, presenting an opportunity to create awareness and excitement around your planned in-store activities for 2023. Effective event promo videos offer a glimpse of what attendees can expect in under a minute. Include compelling footage from previous events, if available. Interviews with special guests or experts add value. Subtitles improve shareability and help viewers retain crucial event details. InVideo’s templates can be customized for your next in-person event promotion.

  1. Build Awareness About Online Events with Webinar Promo Videos:

Webinars gained popularity during the COVID-19 pandemic and continue to be valuable. Promote your webinars on social media, leveraging your email list and social media following. Ensure your webinar promo video includes the event title, a call-to-action, participant tags, the event’s objective, and any takeaways. Keep the video short, informative, and engaging. InVideo offers templates that you can customize to promote your webinar effectively.


In 2023, video marketing is more accessible than ever for small businesses. Embrace these ten video ideas to kickstart your brand’s growth. To simplify your video creation journey, explore InVideo for business, which offers tailor-made templates and on-demand video editing. Get ready to captivate your audience and stand out in the crowded world of social media with compelling video content.

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