Watching and sharing videos just might be the world’s favorite pastime. In fact, it’s a daily event for countless people of all ages.
A video that goes viral can acquire millions of views by sharing through a wide variety of social media platforms, ranging from TikTok and Reels to YouTube and Twitter.
But did you know that you can add a video to your Google Business Profile?
Businesses of all sizes face an incredible amount of competition. Small businesses, in particular, are constantly being challenged to find new and creative ways to grab the attention of fickle consumers.
Finding a cost-effective way to reach an audience and build interest in products and services can be the difference between success and failure.
One of the best ways to accomplish this is to seize on the public thirst for short videos.
It’s easier than ever, now that Google allows business owners to post video promotions on their business page.
Here’s what you need to know about using video in Google Business Profiles (formerly known as Google My Business) to build your brand and help your company stand out and thrive among a sea of competitors.
5 Great Reasons To Use Videos On Your Google Business Profile
There are a variety of reasons why you might want to make use of the video marketing feature.
1. Stand Out From The Crowd
When looking for a product or service online, it can be difficult to distinguish one brand from another.
Buyers often make their choice based on factors such as user reviews and/or a company website.
Adding video is an excellent way to demonstrate to prospective buyers how you differ from your competition.
2. Inform Your Prospects
The purpose of a marketing video doesn’t have to be to sell your product. Video gives you an opportunity to educate your audience and explain to them why they should choose your product over competitors, as well.
If your product or service is not fully understood, then providing answers to frequently asked questions can help to create trust and eventually convert that relationship into sales.
3. Demonstrate Your Product Or Service Features
People are bound to be more comfortable with a product or service after seeing it in use.
A photo is great but has its limitations. Video provides users a more detailed introduction to a product, making it easier to understand the size, scope, and functionality.
4. The Potency Of Virality
We live in an era of information overload, where people do not have the time or patience to research extensively for a product or service.
An image is easy to skip over. A video, on the other hand, has the ability to grab attention and hold it for the time required to deliver your message.
Viral videos can absolutely solidify your business in the public eye. GBP limits videos to 30 seconds or less, so you have a small window in which to create a powerful message or funny video that makes people want to share it on their social media.
The advantage for small businesses is that, unlike with commercial video, there is no expectation of a large budget promotion. Most viral videos are recorded on a cell phone rather than a professional kit. What is important is your creativity and content.
5. You Can Toot Your Own Horn
Renowned business consultant Ken Blanchard once said, “If you don’t toot your own horn, someone else will use it as a spittoon.”
Using video is a great way to show off your achievements, whether showcasing a product or highlighting awards or nominations your company has received. This is a great way to build trust in your brand.
Demonstrating unique ways to use your product is another way to draw in people who perhaps didn’t know they needed it.
Suggesting product “hacks” can entice a whole new audience to give your product a shot. Video is highly effective in doing this, considering consumers’ ever-diminishing attention span.
